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Is champion a lifestyle brand?

To capture the essence of Champion as a brand, Hanesbrands created a new brand platform, “Be Your Own Champion,” that shares both a sport and lifestyle positioning. Ram said, “Our research confirms that consumers view Champion as meeting both their sport and lifestyle apparel needs.

Is champion a direct-to-consumer brand?

Champion’s direct-to-consumer channels are expanding rapidly, with Champion.com expected to represent a quarter of the brand’s U.S. business by 2024. Thanks to an emphasis on improving engagement and attracting new consumers, Champion.com sales in the U.S have grown 85 percent over the last year.

Does champion see a'significant opportunity' in China?

Champion sees a “significant opportunity” in Asia, particularly in China. While the three segments Champion is targeting – Stylish Athletes, Trend Lovers, and Culture Curators – represent about half of the activewear market globally, they represent 87 percent of the activewear market in China.

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